Looking at the world with awe while building a home within.
Abroadland is a place between countries and a creative studio offering
visual design and
to bring messages to life. Both on digital platforms and physical products.
The projects are done as commissioned projects for companies & entrepreneurs and as independent works.
Bringing ideas to life
Art meets items
Samples of works done
After moving from Finland to Australia in 2011 for my art & design exchange studies, I started drawing about my experiences of life abroad. Some of the drawings were published in a book called Greetings from Abroadland. The name Abroadland describes a land between countries and cultures. A land that is different for everyone and where everyone is welcome .
At that time, I started designing Australian animal prints for textiles and creating environmental art from pieces of nature that have fallen to the ground as well as from the trash I had cleaned from the beaches.
Over the years Abroadland has evolved into a creative studio that makes visual stories and designs. The interest in nature, wellbeing and wanderlust is often reflected in the outcomes, and the visual style is simple, fresh and cheerful.
‣ CONNECTION. Cultivating a good connection with yourself, other people and nature.
‣ CURIOSITY. Being interested in people and phenomena. Learning and developing.
‣ EMPATHY & LOVE. Putting yourself in other people’s shoes. Trying to understand different situations, personalities and perspectives. Treating people equally and friendly.
‣ NATURE. Valuing and supporting the wellbeing of nature/surroundings. Going outdoors often and finding more earth-friendly ways to do things.
‣ POSITIVITY. Seeing the sunny side of things. Facing the facts yet cherishing an optimistic attitude. Humour is seriously important.
‣ UNIQUENESS. Celebrating differences. Instead of following every trend or piece of advice, creating your own lifestyle and path .
Maker in Abroadland
Hi! My name is Helena. I’m a designer, foreigner, mother and many other.
I come from Finland and now I live in Switzerland with my husband and two children. Previously we lived also in Australia and Singapore.
I want to use my experience to bring insights and smiles across the world.
You can often find me in forests, mountains or lakes. I walk, run, swim, take photos and listen to birds or books. My recent hobby is to grow potatoes and other plants on the rooftop. I love to explore places near and far.
Work & Education
Before working as a freelancer in Switzerland/Abroadland, I was doing print design and service design projects in Australia, and working as a digital designer in marketing & media companies in Finland. The clients have been from various industries, from big brands (like DHL, Nokia and Coles) to small ones.
I have a Master’s degree in New Media Arts & Design, a Bachelor’s degree in Communications and I’ve also done basic studies of Social Psychology. Currently I’m learning German for example by creating cartoons and sharing them on Instagram and studying a course about Nature Wellbeing and Sustainability.
PS. I can clap my hands super loud so let me know if you need a strong round of applause.👏
What about you?
Who are you and what brought you here? I would be happy to hear from you.
Take a look at the services, products and portfolio to better see what Abroadland has to offer – maybe we can collaborate and create something cool together!
You can contact me by writing to email@example.com
Enjoy your day wherever you are,
♡ Helena from Abroadland
Quotes MADE by Abroadland
Photos from the journey
CATCH BOTTLE MAIL FROM ABROADLAND!
FEEL FREE TO GET IN TOUCH
Send a message to firstname.lastname@example.org