ABOUT

Looking at the world with awe while building a home within.

Abroadland is a place between countries and a creative studio offering
ideation
visual design and
storytelling
to bring messages to life. Both on digital platforms and physical products.

The projects are done as commissioned projects for companies & entrepreneurs and as independent works.

SERVICES

Bringing ideas to life

PRODUCTS

Art meets items

PORTOFOLIO

Samples of works done

THE ROOTS

After moving from Finland to Australia in 2011 for my art & design exchange studies, I started drawing about my experiences of life abroad. Some of the drawings were published in a book called Greetings from Abroadland. The name Abroadland describes a land between countries and cultures. A land that is different for everyone and where everyone is welcome .

At that time, I started designing Australian animal prints for textiles and creating environmental art from pieces of nature that have fallen to the ground as well as from the trash I had cleaned from the beaches.

Over the years Abroadland has evolved into a creative studio that makes visual stories and designs. The interest in nature, wellbeing and wanderlust is often reflected in the outcomes, and the visual style is simple, fresh and cheerful.

Abroadland appreciates

‣ CONNECTION. Cultivating a good connection with yourself, other people and nature.

‣ CURIOSITY. Being interested in people and phenomena. Learning and developing.

‣ EMPATHY & LOVE. Putting yourself in other people’s shoes. Trying to understand different situations, personalities and perspectives. Treating people equally and friendly.

‣ NATURE. Valuing and supporting the wellbeing of nature/surroundings. Going outdoors often and finding more earth-friendly ways to do things.

‣ POSITIVITY. Seeing the sunny side of things. Facing the facts yet cherishing an optimistic attitude. Humour is seriously important.

‣ UNIQUENESS. Celebrating differences. Instead of following every trend or piece of advice, creating your own lifestyle and path .

Maker in Abroadland

Hi! My name is Helena. I’m a designer, foreigner, mother and many other.

I come from Finland and now I live in Switzerland with my husband and two children. Previously we lived also in Australia and Singapore.

I want to use my experience to bring insights and smiles across the world.

You can often find me in forests, mountains or lakes. I walk, run, swim, take photos and listen to birds or books. My recent hobby is to grow potatoes and other plants on the rooftop. I love to explore places near and far.

Work & Education

Before working as a freelancer in Switzerland/Abroadland, I was doing print design and service design projects in Australia, and working as a digital designer in marketing & media companies in Finland. The clients have been from various industries, from big brands (like DHL, Nokia and Coles) to small ones.

I have a Master’s degree in New Media Arts & Design, a Bachelor’s degree in Communications and I’ve also done basic studies of Social Psychology. Currently I’m learning German for example by creating cartoons and sharing them on Instagram and studying a course about Nature Wellbeing and Sustainability.

PS. I can clap my hands super loud so let me know if you need a strong round of applause.👏

What about you?

Who are you and what brought you here? I would be happy to hear from you.

Take a look at the services, products and portfolio to better see what Abroadland has to offer – maybe we can collaborate and create something cool together!

You can contact me by writing to hello@abroadland.com

Enjoy your day wherever you are,

♡ Helena from Abroadland