‣ Ideation & Creative Strategy
From first sparks to concepts and to strategic project roadmap
→ Clarifying ideas, setting direction, and defining a creative vision.
‣ Illustration & Visual Design
Creating images that crystallize the message and delivers it across platforms
→ From custom illustrations to layouts, assets, and design elements.
‣ Visual Storytelling
Crafting stories to connect with people through empathy and imagination.
→ For books, campaigns, presentations, and anything that needs to speak clearly.
“We need visual design or illustrations for our product/service.”
“We’re looking for a brand identity that looks and feels like us.”
“We want to tell a story that evokes emotions and action.”
“I need a fresh, engaging concept with a plan.”
“I want to explore creatively.”
Write to hello@abroadland.com
“Helena’s work is not only visually stunning but also evokes a sense of calm and tranquility. Working with Helena is a pleasure, and I highly recommend her to anyone looking for a talented and dedicated graphic designer.”
– Sophie, SOBAJ Consulting
“Helena is professional, engaged, took time to understand my vision and then used her creative prowess to deliver a fantastic result in the end. I would highly recommend working with Helena for your creative needs!”
– Mariam Ottimofiore, Author & Writer
“Helena is an absolute pleasure to work with. Not only is she extremely creative and talented, she also has the rare ability to listen and understand a client’s need perfectly!”
– Katarina, Cockatoo Collection
Project Examples
NATURE INSPIRED ILLUSTRATIONS
Illustrations for various platforms such as posters, textiles and online services. Both for clients such as Walladore Poster Shop and as independent projects.
DIGITAL CAMPAIGNS, SERVICES, APPS AND PRESENTATIONS
Background in UX + Studies in Art & Design & Social Psychology + Working in agencies and as a freelancer
+ Living in 3 continents = Unique, broad experience
AUSTRALIAN Flora & Fauna Designs
A collection of print designs, created in multiple colour variations for use across textiles and other products. The works were made for an Australian homeware boutique when I lived in Melbourne. These motifs celebrate Australian amazing nature through a cheerful color palette and a clean, minimalist Nordic style.
Combining functionality and fun, to create things that both serve and delight.
AI-ASSISTED CREATIONS
I’m exploring the world of AI art and its many tools, while thinking how they could be used responsibly — balancing innovation with fairness — and on the role of artists in this changing landscape. I’ve found AI useful especially in visualizing concepts. My goal is to create work that stays true to my vision and preserves the human perspective.
Cloud Popsicle
A playful concept piece exploring how AI can help bring a simple idea – in this case, a cloud popsicle – to life.
Starting with hand-drawn idea sketches, I used AI tools to expand on the visual language, generating image variations that helped refine the concept and visual a sense of form and texture in motion.
Imagined people, unseen breeds and tweaked landscapes
Drawing from the experience of independent creative projects and diverse design work with local businesses and global brands such as Coles, Nokia, GSK and DHL.
LOGOS AND ICONS
Seeking clarity and joy.
VISUALISATIONS
Turning abstract ideas and processes into a more understandable and human form.
“Seeing the forest from the trees and also the tree from the forest.“
GERMAN-ENGLISH COMICS
Cartoons to learn German with heart and humour. After moving to Switzerland, I started drawing simple comics to learn German, and to share them with other story and language lovers on Instagram: @germanwithkumplings
BOOK LAYOUTS AND ILLUSTRATIONS
Illustrations, layout design and writing both for kids and adults. Experience from the whole process of making a book happen from two self-published books and one book published with a publisher.
MORE PROJECT SAMPLES
CONTACT
Send a message to hello@abroadland.com
Abroadland 